Instagram Ads: Reach More Your Specific Audience
Hello, all! I'm back. This time I'm gonna talk about something so close to us. You may know where the photo supposed to be at. Yup, Instagram. Well, I wanna share all about the tool that we can use to maximize our goal while using this platform. Do you want to know how to do it? Let's check it out.
If you have a business or running a business or project, surely you are familiar with social media marketing because whatever your target market is, it can easily be found on social media and through the communities in it. Especially the internet can classify each person based on their interests and needs through what they do on the internet. Have you ever searched for iPhone XI on Google and surprisingly on your Instagram, ads will continue to appear related product, iPhone XI? The internest has studied and stored the algorithm of each of its users.
If you have a business or running a business or project, surely you are familiar with social media marketing because whatever your target market is, it can easily be found on social media and through the communities in it. Especially the internet can classify each person based on their interests and needs through what they do on the internet. Have you ever searched for iPhone XI on Google and surprisingly on your Instagram, ads will continue to appear related product, iPhone XI? The internest has studied and stored the algorithm of each of its users.
When you use social media for marketing your business either it is a product, service, or anything you name it, have you ever taken advantage of the advertisements offered by social media? Some people might think "I have had enough of my existing followers" or "advertising costs more and I don't wanna spend more" that's how I think when running my own online business at the first. However, did you know that with advertising you will be able to reach more people to introduce products or services that make people familiar with your brand.
Everyone in 2020 is certainly familiar with Instagram, especially the millenials. For your information, Instagram is the one of the best social networks to advertise on, not inferior to its brother, Facebook.
People come to Instagram to be inspired and discover things they care about. Based on statistical data reported by official Instagram, 83% of people say they discover new products and services on Instagram. That's why Instagram Ads is so loved by business owner on Instagram. Therefore, I will share the interesting facts about Instagram and why Instagram should you try to achieve your business goals. Will Instagram Ad have a significant impact on your business? Let's see.
Instagram is growing and it's growing fast. It doesn't look like it's going to stop anytime soon, either. As of 2018, Instagram hit over 1 billion monthly active users. United States has the biggest population of instagram users which are the majority of them are women (56,3%). As you can see in the diagram, Indonesia is among the top 5 countries with the most Instagram users. No wonder the Indonesian people today do not know Instagram, especially among the productive age community.
Even more interesting fact is 75.3% of U.S. Businesses will use instagram in 2020. Businesses with an instagram account become part of this huge community of people looking to explore their interests. No matter what kind of business you have, you can connect with people who care about what you do. You can reach people who have interest related to your business and share what you do with the world. Instagram can also help you accomplish more specific business goals. Perhaps you want to: grow awareness of your company or brand, get more clicks to your website, generate sales, connect to new and existing customers or increase sale. instagram Ads can be a great way to accomplish these goals and many others.
The Formats of Instagram Ads
There is a total of six ad format you can choose in Instagram Ads: Stories Ads, Photo Ads, Video Ads, Carousel Ads, Collection Ads, Ads in Explore.
Stories Ads
You can put your content either photo, video, boomerang or just QnA to your stories that can attract people to visit your profile or your website. Try to connect to more people using stories daily.
Photo Ads
Make your good and attractive photo that telling about the story. You can make it square or landscape format.
Video Ads
This is quite similar with photo ads. You can make an visual video with the sound and any kind of motions in square or landscape format.
Carousel Ads
You can add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.
Collection Ads
You can use collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images or both.
Ads in Explore
You can target and put your ads in Explore to reach people who are looking to expand their interests beyond the accounts they follow.
Using Instagram Marketing you can reach an enormous audience in a way that is both cost-effective and measurable. Get to know your audience and allow them to know you personally which can help to create brand loyalty. Through Instagram Advertisements one can achieve a perfect market position. As now it has become a two way street for both the marketers and the marketees.
Through Instagram advertisement we can get interactive with our customers. They can have a more say in the running of the company, which afterall results in the success of any company. Biggest example of interactive advertisements is Mountain dew. Back in 2018 mountain dew put out polls for the customers to choose a new flavour. This campaign was started in different parts of the world, including Germany, Argentina, Pakistan and many others. Through this campaign consumers were able to choose the product they wanted to see in the market.
Let's Get Started
Instagram and Facebook have already connected each other, so if you familiar with Facebook Ads then it is the same way how to set up, run and track campaign on Instagram Ads. If you are new to advertising on Instagram, let me write down the simple tutorial below.
When you've set up Instagram business account already, you can use the Promote feature to create an ad with an existing post or story. Here are some tips:
3. Below the post's image/video, tap Promote
4. Fill the details of your promotion by setting things such as Destination (where you want your ad to send people to), Audience (who you want to reach), Budget (how much you want to spend) and Duration (how long you want your promotion to run). Tap Next.
5. Tap Create promotion.
Your ad will be submitted for view to make sure that it meets our Advertising Policies. Your promotion will begin running once it's been reviewed and approved. After submitting your ad, you can use the Promotions button to view insights on how it's performing.
Now you are all set. Have you changed your mind that advertising on Instagram will help you reach your business goals many time faster? What are you waiting for? Choose your most interesting photo or video and start to promote it.
Thanks to my project partners, Sania Saeed and Ayuba Salami, who help me made this awful post together.
References:
https://www.facebook.com/business/learn/lessons/choosing-the-right-instagram-ads-for-your-business?ref=ahc_lwe&_rdr
https://www.emarketer.com/Report/US-Social-Network-Users-eMarketers-Estimates-20182022/2002222
https://www.oberlo.com/blog/instagram-stats-every-marketer-should-know
https://www.omnicoreagency.com/instagram-statistics/
https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/
Even more interesting fact is 75.3% of U.S. Businesses will use instagram in 2020. Businesses with an instagram account become part of this huge community of people looking to explore their interests. No matter what kind of business you have, you can connect with people who care about what you do. You can reach people who have interest related to your business and share what you do with the world. Instagram can also help you accomplish more specific business goals. Perhaps you want to: grow awareness of your company or brand, get more clicks to your website, generate sales, connect to new and existing customers or increase sale. instagram Ads can be a great way to accomplish these goals and many others.
The Formats of Instagram Ads
There is a total of six ad format you can choose in Instagram Ads: Stories Ads, Photo Ads, Video Ads, Carousel Ads, Collection Ads, Ads in Explore.
You can put your content either photo, video, boomerang or just QnA to your stories that can attract people to visit your profile or your website. Try to connect to more people using stories daily.
Photo Ads
Make your good and attractive photo that telling about the story. You can make it square or landscape format.
This is quite similar with photo ads. You can make an visual video with the sound and any kind of motions in square or landscape format.
Carousel Ads
You can add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.
Collection Ads
You can use collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images or both.
You can target and put your ads in Explore to reach people who are looking to expand their interests beyond the accounts they follow.
Using Instagram Marketing you can reach an enormous audience in a way that is both cost-effective and measurable. Get to know your audience and allow them to know you personally which can help to create brand loyalty. Through Instagram Advertisements one can achieve a perfect market position. As now it has become a two way street for both the marketers and the marketees.
Through Instagram advertisement we can get interactive with our customers. They can have a more say in the running of the company, which afterall results in the success of any company. Biggest example of interactive advertisements is Mountain dew. Back in 2018 mountain dew put out polls for the customers to choose a new flavour. This campaign was started in different parts of the world, including Germany, Argentina, Pakistan and many others. Through this campaign consumers were able to choose the product they wanted to see in the market.
Let's Get Started
Instagram and Facebook have already connected each other, so if you familiar with Facebook Ads then it is the same way how to set up, run and track campaign on Instagram Ads. If you are new to advertising on Instagram, let me write down the simple tutorial below.
When you've set up Instagram business account already, you can use the Promote feature to create an ad with an existing post or story. Here are some tips:
1. Go to your profile
2. Tap the post you'd like to promote3. Below the post's image/video, tap Promote
4. Fill the details of your promotion by setting things such as Destination (where you want your ad to send people to), Audience (who you want to reach), Budget (how much you want to spend) and Duration (how long you want your promotion to run). Tap Next.
5. Tap Create promotion.
Your ad will be submitted for view to make sure that it meets our Advertising Policies. Your promotion will begin running once it's been reviewed and approved. After submitting your ad, you can use the Promotions button to view insights on how it's performing.
Now you are all set. Have you changed your mind that advertising on Instagram will help you reach your business goals many time faster? What are you waiting for? Choose your most interesting photo or video and start to promote it.
Thanks to my project partners, Sania Saeed and Ayuba Salami, who help me made this awful post together.
References:
https://www.facebook.com/business/learn/lessons/choosing-the-right-instagram-ads-for-your-business?ref=ahc_lwe&_rdr
https://www.emarketer.com/Report/US-Social-Network-Users-eMarketers-Estimates-20182022/2002222
https://www.oberlo.com/blog/instagram-stats-every-marketer-should-know
https://www.omnicoreagency.com/instagram-statistics/
https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/
Where's the upload button? I want to add my photos here
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bagaimana caranya kita mengetahui barang yang kita pesan di sosmed itu asli atau kw contohnya :instagram
ReplyDeleteBestttttt!!!!! 🔥🔥🔥
ReplyDeletesepertinya kita harus memiliki banyak followers dengan jumlah tertentu agar dapat menggunakan fitur swipe up
ReplyDeleteMantap, gak ada obat🔥🔥 Tapi bener sih sekarang pengguna instagram banyak banget, jadi kayak kita bisa dengan mudah nya menemukan sesuatu di ig. So it's more easy for someone who want running a bussiness to promote their products. Semoga berkah dan bermanfaat untuk banyak orang kak!!
ReplyDeleteInteresting!!!
ReplyDeleteBut How to increase my followers? Hahaha